Mazi Travel presents XpRience Thess at FITUR 2024

The participation of Mazi Travel & Events in FITUR 2024, held in Madrid from January 17 to 21, 2024, marked a significant step in the company’s international outreach and strategic development, with a strong focus on showcasing the **XpRience Thess Project** and its tangible results.

FITUR as a Global Platform for Tourism Dialogue

FITUR once again confirmed its role as a leading global meeting point for tourism professionals, breaking all previous records with 11,040 companies from 165 countries and regions, 150,089 trade visitors, and more than 111,000 general visitors. Within this highly dynamic environment, Mazi Travel seized the opportunity to strengthen its international presence, with a particular focus on Spanish-speaking markets.

Promoting XpRience Thess Through Meaningful Engagement

During the exhibition, company representatives Thanos Makris and Catherine Pallet conducted a series of targeted B2B meetings with tourism professionals. Rather than presenting a standard portfolio of services, discussions focused on exchanging ideas and exploring future collaborations built around the innovative framework of XpRience Thess.

From Concept to Implementation: Showcasing Results

Unlike previous participations where the emphasis was primarily on the concept and vision of the project, at FITUR 2024 Mazi Travel highlighted the practical implementation and measurable outcomes of XpRience Thess. Key elements presented included:

* Thematic routes that reveal the contemporary identity of Thessaloniki

* Active involvement of local businesses and creators

* Integration of sustainable practices in experience design

* Use of digital tools to enhance the visitor journey

This approach positioned XpRience Thess not just as an innovative idea, but as a fully operational and scalable model for tourism development.

Targeting Spanish-Speaking Markets

Special emphasis was placed on engaging Spanish-speaking markets, which are increasingly seeking authentic and sustainable travel experiences. Through productive meetings and discussions, the foundations were laid for new partnerships, strengthening the potential expansion of XpRience Thess into these markets.

Elevating Thessaloniki’s International Profile

Participation in FITUR 2024 contributed significantly to positioning Thessaloniki as a destination that blends culture, gastronomy, and contemporary experiences. Through XpRience Thess, the city was presented as a living example of sustainable urban tourism, capable of meeting the evolving expectations of modern travelers.

Moving Forward

Mazi Travel’s presence at FITUR 2024 reaffirmed its commitment to investing in innovative and sustainable tourism products while expanding its global network. The strong interest generated and the collaborations initiated set the stage for the next phase of development of the Project.

XpRience Thess continues to evolve, demonstrating that the future of tourism lies in authenticity, collaboration, and sustainability—values that Mazi Travel actively promotes in every international platform it participates in.