23 September 2024

Mazi Travel Highlights XpRience Thess at IFTM Top Resa 2024

A Strategic B2B Focus on Experiential Tourism in Thessaloniki

Mazi Travel & Events successfully participated in the prestigious IFTM Top Resa 2024 exhibition in Paris, one of the leading global platforms for tourism professionals. This year, the company strategically placed the **XpRience Thess Programme** at the heart of its presence, positioning it as its flagship B2B offering for international partners.

XpRience Thess at the Core of B2B Meetings

During the exhibition, Mazi Travel conducted a series of targeted B2B meetings with international Hosted Buyers, tour operators, and industry professionals, with a clear and consistent focus: the presentation of **XpRience Thess**.

Rather than promoting a broad portfolio of services, each meeting was structured around demonstrating how the programme delivers:

·         Authentic and immersive experiences in Thessaloniki

·         Sustainable tourism practices aligned with international standards

·         Innovative concepts tailored for MICE, corporate groups, and incentive travel

·         Strong integration of local culture, gastronomy, and community-driven experiences

·         Flexible customization for different markets and group profiles

This focused approach transformed standard networking into meaningful discussions about destination development and experiential travel design.

Strengthening Partnerships Through a Purpose-Driven Platform

Top Resa 2024 offered an ideal environment for Mazi Travel to position XpRience Thess not simply as a product, but as a **collaborative platform for partners seeking authentic and sustainable tourism solutions in Greece.

Through dedicated presentations and one-on-one meetings, the company demonstrated its commitment to:

·         Elevating Thessaloniki as a leading European city-break and MICE destination

·         Creating long-term partnerships based on shared values of sustainability and quality

·         Supporting local suppliers and communities through curated, experience-driven tourism

·         Delivering measurable value for international buyers through differentiated offerings

A Clear Direction for the Future

The strong interest generated around XpRience Thess during Top Resa 2024 confirmed Mazi Travel’s strategic direction toward **experience-led and sustainable tourism development.

Following the exhibition, the company is moving forward with:

·         Expanding the XpRience Thess portfolio of experiences

·         Enhancing digital tools for partner engagement and co-creation

·         Strengthening its positioning in key international markets

More Than a Presentation — A Vision

XpRience Thess was not just a highlight of Mazi Travel’s participation at Top Resa 2024 — it represents the company’s vision for the future of tourism: a more authentic, sustainable, and partnership-driven approach to destination experiences in Greece.