The XpRience Thess Project was showcased at the Money Show 2025 by project coordinator Yanis Kalogiannidis, who spoke on the panel titled “Entrepreneurship, Culture, and Tourism: Interconnections and Prospects.” This panel was organized by the Institute of Culture & Tourism of the Business Administration Company of Northern Greece, as part of the conference on “Management in the 21st Century: Innovation, Inclusion, and Sustainability.”

In his presentation, Mr. Kalogiannidis outlined the goals and key components of XpRience Thess, emphasising the importance of connecting culture and tourism through modern technologies and sustainable practices.

The 33rd Money Show, held in Thessaloniki from March 14-16, served as an excellent platform for networking and exchanging ideas within the tourism sector. We are proud to reaffirm our commitment to sustainable tourism, ensuring that the natural and cultural treasures of Thessaloniki are preserved for future generations.